A new breed of young Ilonggo fashion designers
is taking their claim on the local stage. Using our traditional handwoven
textiles, these designers from the different municipalities of the province will
experiment and create beautiful design to push the boundaries even further. They will be out in force for the 12th Indigenous Fiber
Fashion Fair taking place from 24 to 30 August 2019 at the SM City Northpoint
wing. Here are the five Ilonggo
fashion designers to watch out for.
ANNIE CAÑONASO. Clean, subtle and quietly powerful. That is how
people describe her aesthetics. The future
looks bright for this young designer who graduated in ISAT University with the
degree in Fashion Design and Merchandising. Literally. For this show she will
lean toward subdued color which she prefers to contrast the brightness of our
handwoven fabrics, chic comfort and color. Covered yet sexy,
fabulous and simply classy.
PEACH GARDE. Elegant. Expertly-crafted and directional pieces ever since. His palette
for this show is of bold and bright, designs with a tinged of Italian
sensuality all in hablon fabric. No doubt the clean craftsmanship of his
designs is owed, at least in part, to his mentor, John Montinola, Lexter
Badana, Hello Hello and Don Protasio. This Fashion and Design Merchandising graduate of ISAT University
believes that a certain 'slowness' is essential if you want to create something
long-lasting and of quality.
JO NIÑO DAMASCO. Modern silhouettes in classic colorways. Classic
but not boring. Wearable and a whole lot of fun. Also a graduate of ISAT
University with the degree in Fashion Design and Merchandising, the designer will
showcase his hablon in black and white checks in collections with a feel of relaxed
elegance—clean, fresh, and pared back in a modern way when wearing his clothes.
EDWARD SALES. Minimalist.
Curve-hugging but not clingy. sexy but not see-through. This show, the graduate of Fashion Design and
Merchandising of ISAT University is pushing his minimalist silhouettes in bold
red hablon fabrics cut slightly closer to the body, a bit more sensual and
perhaps a little bit more sophisticated. He is steadily rising up the ranks in
the local fashion world.
JET TORRENTO. Raw. Gritty city-vibe-inspired. Ambisexual
approach to everyday dressing. A graduate of Business Administration major in
Marketing Management at the University of San Agustin, our designer is finally
getting his fashion moment. His designs exude confidence embracing the concept
of luxury, in short, ultra-stylish, and gender neutral. His clothes have been
worn by celebrities such as Yeng Constantino and Sara Geronimo. So it is no
wonder it is catching on after debuting just a very few years ago.
The Indigenous Fiber Fashion
Fair is an appropriate forum to showcase our world-class craft traditions and
culture boosting further our local tourism campaign.
Our local arts, heritage, culture and tourism are
highlighted in this prestigious event attended by upscale consumers,
press, trade buyers and VIPs as well as pre and post promotions extended
through press and internet coverage.
The Office of Culture, Arts, History and Tourism, the
organizer of this annual event sees the opportunity as the beginning of a new
marketing thrust for the new designs, colors and textures of our traditional
handwoven textiles that can hit the global market and gains will be more for
our weaving communities.
The 12 Indigenous Fiber
Fashion Week is organized by the Office of Culture, Arts, History and Tourism
of the Iloilo Provincial Government, the Department of Tourism Region VI and SM
City Iloilo in cooperation with the municipalities of Miagao, Oton, Duenas and Badiangan,
IMG and The Daily Guardian. Hair and make-up for the daily fashion shows is by
John Montinola.