Habol Aninipay features Ian Jorda

Ian Herediano Jorda is a fashion designer, foodie, and a passionate supporter of all things related to sustainability. Jorda has a broad range of interests spanning art, fashion, travel and wellness. A graduate of BS Hotel and Restaurant Management at Central Philippine University in 2004, Jorda had a comprehensive career as a hotelier, seafarer with Costa in Europe and a Professor. Presently, he is working as a Creative Director for TMX Travel and Marketing Experts at the ground floor of Amigo Mall.

Jorda brings the scope of his experience and passions to his designs. Having a promising fashion career since 2004, Jorda’s fashion portfolio includes corporate attire, bridal design, resort wear development and visual merchandising.  Subsequently Jorda added evening wear to his line, and several of his efforts showed up on countless local and national pageants.

Jorda also has a passion for vintage and Renaissance design resulting to a joyfully grand and personal style. He loves designing softer clothes for women that look great for slender bodies. He has passion for great surface ornamentation.

photo by Jojo Villarina

He appreciates the art of fashion and wholeheartedly believes that celebrating beauty can come at a very affordable price. He understands that the dresses he designs must be catered to suit his client’s personality, be it traditional, romantic, or avante-garde, he can come up with a design that will suit his clients’ taste at a price they can afford.

Jorda is one of six Ilonggo designers featured for this this year’s Indigneous Fiber Fashion Fair, an annual tourism event that aims to support and preserve artisan cooperatives while spreading the beauty of handmade, eco fashion.

Given the huge amount of design talent here in Iloilo, the annual Indigenous Fiber Fashion Fair is an excellent fashion platform for Ilonggo designers to participate in. Through this, the Provincial Government is also helping the fashion community in Iloilo, and Iloilo has a lot of people in the fashion community helping each other out.

photo by Jojo Villarina

The 8^th Indigenous Fiber Fashion Fair on October 5-11, 2014 at SM City Event Center will feature Miagao-LGU in Fiber Parade at 4:30 p.m. and Lexter Badana in Hablon Moda at 5:30 p.m. on October 5; Ian Jorda in Habol Aninipay at 5:30 p.m. on October 6; Fiber Parade by Miss RPT Amnesty 2014 at 4:30 p.m. and Binky Pitogo in Anyag at 5:30 p.m. on October 7; John Montinolais in Habol Ilonggo at 5:30 p.m.; Jun-G Candelarion in Kagayon at 5:30 p.m. on October 9; and Joseph Aloysius Montelibano in Garboso at 5:30 p.m. on October 11. The event is brought to you by the Iloilo Provincial Government through the Provincial Tourism Office, SM City Iloilo, DOT-VI, GMA-6 Iloilo, DTI and The Daily Guardian. For more information, please call the Office of Culture, Arts, History and Tourism at (033) 3384910.