Wednesday, August 3, 2016

Tourism and the Arts for the Annual Indigenous Fiber Fashion Fair

Jerry Anas , Tourism Officer, Leganes, Iloilo 
in Hablon top
Iloilo is a beneficiary of a richly diverse artistic heritage. Many traditional arts have continued to be useful in contemporary life still flourish because it had shaped the economic landscape of many communities.

Touristic appetites for aesthetically interesting traditional art such as hand-loom weaving have encouraged local governments to create programs and activities to help revive a traditional craft stimulated by the tourist market.

Iloilo is known for its incredible weavers. The towns of Miagao, Oton, Igbaras, Badiangan, Duenas and the District of Arevalo create unique textiles that are exquisitely hand-woven. Their striking color combinations and geometric patterns are examples of skilful traditional design and craftsmanship. There have been artistic innovations but have drawn upon traditional roots. Women blend traditional knowledge of weaving with new patterns to make eye-catching handicrafts, ranging from clothing to household items.

Jennifer Osorio, Tourism Officer, Lambunao, Iloilo 
in hablon gown
Tourism has stimulated the small-scale crafts production of these weaving communities. It has helped market our municipalities as a travel destination as well. 

The annual Indigenous Fiber Fashion Fair serves as a drawing card for the Fiber Month   celebration of the Provincial Tourism Office. For the last nine years, it had helped weaving be more profitable and because tourism is central to the provinces’ economic vitality, it had increased tourist traffic in weaving centers throughout the years.

The Iloilo Tourism Officers Association, Incorporated is a collaborative tourism association in the Province of Iloilo delivering one voice focused on tourism marketing and promotion. The association believes in responsible tourism and ensures that every program implemented benefits the people and places they visit.

Susan Pacheo, a weaver herself, Tourism Officer, 
Duenas, Iloilo in hablon dress
To show their support to this inspiring project, Municipal Tourism Officers and SB Members on Committee for Tourism will once again take centerstage as they showcase their hand-woven attires in Hablon and Patadyong on August 7 (Sunday) at 5 p.m., SM City Event Center for the 9th Indigenous Fiber Fashion Fair.

The Iloilo Tourism Officers Association, Incorporated will be joined by other designers on August 5 (Friday) at 5 p.m. will make way for the graduating students of the Fashion Design and Merchandising Department of ISAT University featuring JEFFY TICAO, JO NINO DAMASCO, ELON DELGADO, JOHN EDWARD SALES, JOHN ASDOLO, MELVIN ARANGA, MARIA ERICKA CELIZ, CLOE ANN SERUE and JOHN LARLAR and 6 p.m. will feature LEXTER BADANA for PRECIOSA; August 6 (Saturday) at 5 p.m. will spotlight LGU-MIAGAO on Centerstage and 6 p.m. will have International Lifestyle Designer PJ ARANADOR for PATADYONG ACCESORIOS; 

Hon. Norlene Cabangal, SB Member Committee 
on Tourism, Banate,Iloilo in hablon dress
August 7 (Sunday) at 5 p.m. will present the Iloilo Tourism Officers Association, Inc. on the Ramp and 6 p.m. will be highlighted by the ILOILO FASHION DESIGNERS COUNCIL featuring JOHN MONTINOLA, IAN JORDA, HELLO HELLO, JUN-G CANDELARIO, PAUL CONTE, LEXTER BADANA, BINKY PITOGO and AUDREY ROSE ALBASON.

The 9th Indigenous Fiber Fashion Fair on August 3-7, 2016 is brought to you by the Provincial Tourism Office of the Iloilo Provincial Government and SM City Iloilo in partnership with the Department or Trade and Industry, the Department of Tourism Regional Office, LGU-Miagao, LGU-Oton, LGU-Duenas, LGU-Badiangan, Tinukib and the Daily Guardian.

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