Thursday, October 4, 2012


Ilongga Supermodel Ria Bolivar wearing Jay Masangya's
pina gown, photo by Wilson Garcia
The fiber fashion show is one of many anticipated activities that are the hallmark of the annual Indigenous Fiber Fashion Fair, celebrated this year on October 17-21, 2012 at SM City Activity Center. It is an annual fashion show showcasing municipal textile artists and local fashion designers. They come together to promote, educate and illustrate the innovative use of local materials and resources available in our province.

The goal of the event is to educate Ilonggos as well as apparel companies about the value of hand-loomed fibers. This show will have a strong educational component, and will convey that Ilonggos do not have to compromise their values or style. They can wear modern fashions made with indigenous fabrics, look great, and be socially responsible at the same time. The fair hopes to find mainstream consumers that are now highly receptive of buying our local fabrics and would like to see that interest extend after the event.

The idea for the fashion show is straightforward — hand-loomed fabrics made into garments or accessories and submit it to be modeled in the show. The event tries to promote our local fabrics such as patadyong, hablon, abaca, jusi, and piña through a fashion show with pieces ranging in variety and style. The show is as much for everyone who loves fashion.

pina gown by Jay Masangya, photo by Wilson Garcia
The fashion show will rock the runway on October 17, Wednesday with Hablon Moda by RAM SILVA at 5:00 p.m.; Prima by the Napulak Ladies Circle-Igbaras at 6:00 p.m.; October 18, Thursday with Prima Eligida by MARVIN MONFORT at 5:00 p.m. and Stratum by MIKE SORILLA at 6:00 p.m.; October 19, Friday with Anyag by JUN-G CANDELARIO at 5:00 p.m.; Mirage by ANNA JIMENEZ at 6:00 p.m.; October 20, Saturday with Ceremonials by Joseph Aloysius Montelibano at 5:00 p.m. and Habol Aninipay by MEL VARCA at 7:00 p.m.; October 21, Sunday with Generacion, an accessory fashion show featuring the ST. JOSEPH HIGH SCHOOL (Iloilo, Inc.) at 5 p.m. and  Herencia by International Lifestyle Designer PJ ARAÑADOR at 6:00 p.m. Hair and make-up by Nonoy Mosquera and John Montinola. Show is free to the public. 

The Trade Fair, Demonstration and Exhibit will be at the Foodcourt Hallway of SM City Iloilo from October 17-21, 2012. Hand-woven fabrics and other fiber made products will be on sale. Participating weaving communities include the municipalities of Miagao, Oton, Badiangan, Dueñas, Janiuay and Igbaras with the Arevalo Handwoven Products by Mrs. Evelyn Arenal Jiz and Sinamay in Arevalo by Mrs. Cecile Villanueva.

Now in its fifth year, the Indigneous Fiber Fashion Fair is a collaboration of the Iloilo Provincial Government through the Office of Culture, Arts, History and Tourism, the Department of Tourism-VI, SM City Iloilo, Hon. Sharon S. Garin of AMBIS-OWA Partylist, GMA-6 Iloilo, DTI-Iloilo, St. Rafael Development Corporation, Magnolia Ice Cream, TJ Concepts and The News Today. The fashion show serves as an avenue for local weaving communities to promote their craft.

abaca blazer by Jay Masangya, photo by Wilson Garcia
There is a huge, wonderful world of hand-loomed fabric lifestyle option that many Ilonggos need to know about. The annual Indigenous Fiber Fashion Fair is our way of expanding people’s horizons and show that their money can count to make a difference by helping to support sustainable livelihood. The event’s products on exhibit are handmade by small, center-owned wooden loom cooperatives all over the province of Iloilo using fair trade practices.

For information about the event, contact the Office of Culture, Arts, History and Tourism-Iloilo Province at (033) 338-4910.

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