Thursday, October 4, 2012

PJ Aranador Finally in Iloilo

International Lifestyle Designer PJ Arañador with Ilongga Supermodel, Ria Bolivar

As the culmination to the 5th Indigenous Fiber Fashion Fair, the Iloilo Provincial Government through the Office of Culture, Arts, History and Tourism with the Department of Tourism-VI and SM City Iloilo will feature International Lifestyle Designer PJ Arañador back to Iloilo for a fashion show entitled HERENCIA on October 20, 2012, 5 p.m. at the SM City activity center. The designer will showcase his latest summer resort wear collection using our local patadyong with linens.

resort wear in piña with linen pants from PJ Arañador
Arañador with nine other Ilonggo designers will showcase designs a lot more accessible, ranging from highly wearable stylish street wear to more artistic and unusual pieces. Hablon, patadyong and abaca fabrics are popular choices from participating designers

The designer is a charter board member and the former Vice-President and current Secretary General of the Fashion and Design Council of the Philippines FDCP which is the Philippines design authority composed of designers manufacturers government officials media export and retail representatives.

With product development and administration experience for more than two decades already, Arañador heads a team of design staff and mentors design students responsible for drafting sourcing and research. The designer works with specific contemporary design philosophies in order for designs to generate business. He is adept in material selection of international standards, safety and custom requirements, finishing, embellishments, quality production logistics costing, and international marketing including image building. He is the current design merchandise consultant for sixty individual exporters and associations in the Philippines and abroad. 

resort wear in piña by International Lifestyle Designer, PJ Arañador
His designs have been very popular and are sold in the international markets such as U. S. A., Canada, Japan, France, Italy, Germany, England, Holland, Belgium, Spain, Switzerland, Portugal, Sweden, Denmark, Norway, South Africa, Hong Kong, Singapore, South Korea, the Middle East, and Australia.

Arañador has also established Project Zero where he created fashionable handbags, pouches, knapsacks and purses under his Nautilus line. The designer collaborates with Sooc Social Ventures, a social entrepreneurial program in partnership with Smart Communications IncGK Sooc Arevalo, GKonomicsPhilippine Business for Social Progress (PBSP), Business Fair Trade Consulting, and Sooc Social Ventures. The main goal of the project is to create livelihood projects through innovative design and product development with a distinct market to where the goods will be delivered.

Arañador is also an International Environmental Design Activist, owner of Nautilus Boutique in Boracay, consultant for Go Green Philippines, owner of WAWA, Iloilo’s First Heritage Restaurant.

The premier event will offer five enthralling days of inspiration, ingenuity and imagination aligned with business opportunities. The event which is a fashion kaleidoscope will bring a diversity of talent on the local runway.

patadyong pants from Nautilus by PJ Arañador
Iloilo's longest-running fiber fashion event, Indigenous Fiber Fashion Fair has introduced many local designers with their assortment of striking collections made of hand-loomed fabrics on the runway and the exhibition areas of SM City Iloilo. The show will highlight its cultural philosophy with ensembles that will hold commercial appeal all under one roof at activity center of SM City Iloilo. The annual Indigenous Fiber Fashion Fair is the perfect platform that allows local designers to showcase their collection to domestic and possible international buyers, media and fashionistas.

The fashion shows will open on October 17, Wednesday with Hablon Moda by RAM SILVA at 5:00 p.m.; Prima by the Napulak Ladies Circle-Igbaras at 6:00 p.m.; October 18, Thursday with Prima Eligida by MARVIN MONFORT at 5:00 p.m. and Stratum by MIKE SORILLA at 6:00 p.m.; October 19, Friday with Anyag by JUN-G CANDELARIO at 5:00 p.m.; Mirage by ANNA JIMENEZ at 6:00 p.m.; October 20, Saturday with Ceremonials by Joseph Aloysius Montelibano at 5:00 p.m. and Habol Aninipay by MEL VARCA at 7:00 p.m.; October 21, Sunday with Generacion, an accessory fashion show featuring the ST. JOSEPH HIGH SCHOOL (Iloilo, Inc.) at 5 p.m. and  Herencia by International Lifestyle Designer PJ ARAÑADOR at 6:00 p.m. Show is open to the public.

The 5th Indigneous Fiber Fashion Fair is brought to you by the Iloilo Provincial Government through the Office of Culture, Arts, History and Tourism, the Department of Tourism-VI, SM City Iloilo, Hon. Sharon S. Garin of AMBIS-OWA Partylist, GMA-6 Iloilo, DTI-Iloilo, St. Rafael Development Corporation, Magnolia Ice Cream, TJ Concepts and The News Today.

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