John Aujero
Montinola, 42 is set to electrify the runways on October 8, 2014, 5:30 p.m. at
the Event Center of SM City Iloilo for the 7th Indigenous Fiber Fashion Fair
with the unveiling of his habon collection. Known for his very creative and
elegant flair for designing clothes, Montinola will unveil his latest forecast
for both female and male.
His first attempt at
fashion was in 2004 in a solo fashion show entitled Karma (his pseudo name) at
Juans Restobar in Diversion Road, Mandurriao, Iloilo City where manages and at
the same time owns the establishment.
His chic interpretation of local Indian fashion style with bold colors
mesmerized the audience. It was in the same year when he captivated the mall
audience with his intriguing art-as-fashion collections in Tumandok Fashion
where he incorporated silk-screen fashion using the paintings of Juan Luna on
hablon fabric. Models sashayed the stage and looked like as if they were part
of the painting. His stunning collection turned the stage into a gallery filled
with awe-inspiring fashion masterpieces.
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Since then he has
become a favourite with local fashion enthusiasts for his intricate, yet
sophisticated designs as well as his elegant accessories inspired by cultural
influences from the east and the west. He had captivated the audience with his
intriguing art-as-fashion collections. His most applauded was in 2013 for
Iloilo Designers Week where he created coral-inspired outfits in nude colors
with stylish accents. The style was bold and somewhat futuristic in shape. Many
have called it futuristic but the designer resists easy definitions.
Menswear is also a
favourite that is so often based on the classic and the preppy but Montinola
never follow the usual rules. Women’s wear may be much more competitive,
but he is ready, though he take pains in
pointing out he is not abandoning menswear. To the contrary, his menswear
collections were often heavily influence his women's clothes in terms of fabric
and shape.
Montinola also
debuted into resort wear with his street fashion show entitled Tropicale at the
carpark of Amigo Mall for Dinagyang Festival in 2010 his collections were fun,
flirty, and insouciant. It was a play of acid oranges, yellows, pinks, and
greens, with a medley of geometric accessories inspired by island tribes, the
current favourite of runways round the world.
Montinola is also
known for his accessories from feather-trimmed heels to studded belts and
raffia beach bags. He is also one of the most popular make-up artists in Iloilo
with clients here and abroad. Presently he manages his shop at the 2nd floor of
ANFEL Building, E. Llopez Street, Jaro, Iloilo City.
See more of our
local designers in the 7th Indigenous Fiber Fashion Fair on October 5 with
Miagao designers and Nono Palmos at 4:30
p.m. and Lexter Badana at 5:30 p.m.; October 6 is Ian Jorda at 5:30 p.m.;
October 7 will feature a Fiber Parade with the candidates of Miss RPT Amnesty
2014 and Binky Pitogo at 5:30 p.m.; October 8 will showcase the collections of
John Montinola at 5:30 p.m.; October 9 at 4:30 will have Hablon Duenasanon by
Duenas-LGU; and October 11 at 5:30 p.m. will highlight the collections of
Joseph Aloysius Montelibano.
Hablon products from
the towns of Miagao, Oton, Igbaras, Badiangan and Duenas will be on sale
starting October 6-12, 2014.
The event is brought
to you by the Iloilo Provincial Government through the Provincial Tourism
Office, SM City Iloilo and DOT-VI and also brought to you by Megaworld Iloilo
Business Park, GMA-6 Iloilo and the Daily Guardian.
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