Wednesday, October 1, 2014

Habol Ilonggo Unveils Cultural Influences from John Montinola

John Aujero Montinola, 42 is set to electrify the runways on October 8, 2014, 5:30 p.m. at the Event Center of SM City Iloilo for the 7th Indigenous Fiber Fashion Fair with the unveiling of his habon collection. Known for his very creative and elegant flair for designing clothes, Montinola will unveil his latest forecast for both female and male.

His first attempt at fashion was in 2004 in a solo fashion show entitled Karma (his pseudo name) at Juans Restobar in Diversion Road, Mandurriao, Iloilo City where manages and at the same time owns the establishment.  His chic interpretation of local Indian fashion style with bold colors mesmerized the audience. It was in the same year when he captivated the mall audience with his intriguing art-as-fashion collections in Tumandok Fashion where he incorporated silk-screen fashion using the paintings of Juan Luna on hablon fabric. Models sashayed the stage and looked like as if they were part of the painting. His stunning collection turned the stage into a gallery filled with awe-inspiring fashion masterpieces.

Since then he has become a favourite with local fashion enthusiasts for his intricate, yet sophisticated designs as well as his elegant accessories inspired by cultural influences from the east and the west. He had captivated the audience with his intriguing art-as-fashion collections. His most applauded was in 2013 for Iloilo Designers Week where he created coral-inspired outfits in nude colors with stylish accents. The style was bold and somewhat futuristic in shape. Many have called it futuristic but the designer resists easy definitions.

Menswear is also a favourite that is so often based on the classic and the preppy but Montinola never follow the usual rules. Women’s wear may be much more competitive, but  he is ready, though he take pains in pointing out he is not abandoning menswear. To the contrary, his menswear collections were often heavily influence his women's clothes in terms of fabric and shape.

Montinola also debuted into resort wear with his street fashion show entitled Tropicale at the carpark of Amigo Mall for Dinagyang Festival in 2010 his collections were fun, flirty, and insouciant. It was a play of acid oranges, yellows, pinks, and greens, with a medley of geometric accessories inspired by island tribes, the current favourite of runways round the world.

Montinola is also known for his accessories from feather-trimmed heels to studded belts and raffia beach bags. He is also one of the most popular make-up artists in Iloilo with clients here and abroad. Presently he manages his shop at the 2nd floor of ANFEL Building, E. Llopez Street, Jaro, Iloilo City.

See more of our local designers in the 7th Indigenous Fiber Fashion Fair on October 5 with Miagao designers and Nono  Palmos at 4:30 p.m. and Lexter Badana at 5:30 p.m.; October 6 is Ian Jorda at 5:30 p.m.; October 7 will feature a Fiber Parade with the candidates of Miss RPT Amnesty 2014 and Binky Pitogo at 5:30 p.m.; October 8 will showcase the collections of John Montinola at 5:30 p.m.; October 9 at 4:30 will have Hablon Duenasanon by Duenas-LGU; and October 11 at 5:30 p.m. will highlight the collections of Joseph Aloysius Montelibano.

Hablon products from the towns of Miagao, Oton, Igbaras, Badiangan and Duenas will be on sale starting October 6-12, 2014.

The event is brought to you by the Iloilo Provincial Government through the Provincial Tourism Office, SM City Iloilo and DOT-VI and also brought to you by Megaworld Iloilo Business Park, GMA-6 Iloilo and the Daily Guardian.

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