Wednesday, October 1, 2014

The Essence and Influence of Garboso by Jo-Al Montelibano

Despite the presence of popular fashion brands in malls, our local fashion designers had always received an overwhelming response from fashion-conscious Ilonggos. Iloilo is an emerging cosmopolitan city in the Philippines with a vast pool of creative talent. During fashion shows, we get to see their works and celebrate the creativity that is plenty to be found here on our own shores. Ilonggo fashion designers have created waves not only in the Philippines, but across the globe.

One of the most promising up-and-coming Ilonggo talent with fashion-forward vision that stand out from the rest is Joseph Aloysius Benedicto Montelibano, 37 and is little by little making a name in the local fashion world in Manila. He has worked with many big social events and is currently enjoying a strong media presence.

Before presenting his capsule collection in Iloilo and Manila, Montelibano has worked as a Visual Merchandiser for Giorgio Armani in the US and as a Shop consultant at Sposabella Lace and Lace Star Inc. in New York. It was in 2006 when he came home to Iloilo where he purchased his first sewing machine and started taking in clients.

The designer has participated and was launched as a designer in Manila for the Pilipinas Men’s Fashion Week in 2011 where he showcased his clean lines and structured outfits that look chic and is set to become wardrobe staples, relaxed but strong styles.

His feminine lines are meant for today’s women with a global presence. His elegant designs and clean lines are not only known for embracing body contours that reflect confidence and comfort but also has functionality and glamour quotient. He love working on fabrics such as
Italian Silk, Satin, Brocade, and fabrics that are texturized and woven kinds. He fell in love with our local hablon and has launched his hablon collection during the Fiber Fashion Fair of last year where he mixed lace with gold and nude hand-loomed fabrics woven in Miagao. His collection was very romantic and ethereal – his attention to detail and level of craftsmanship is impressive.

Our designer is currently based in Manila but is often seen here on special occasions. He manages his own shop at JOSEPH ALOYSIUS Inc. unit 2236 Megaplaza ADB Avenue, corner Garnet Road Ortigas Center Pasig City, Manila.

Montelibano will showcase Garboso to his collection for the closing ceremony of the 7th Indigenous Fiber Fashion Fair on October 11 at 5:30 p.m., Event Center of SM City Iloilo. The 7th Indigenous Fiber Fashion Fair is a Trade Fair, Demonstration and Fashion Show event held at the Event Center of SM City Iloilo on October 5-11, 2014. October 5 at 4:30 p.m. will feature a Fiber Parade by Miagao-LGU and Lexter Badana at 5:30 p.m.; October 6 will have Ian Jorda at 5:30 p.m.; October 7 will feature a Fiber Parade with the candidates of Miss RPT Amnesty 2014 and Binky Pitogo at 5:30 p.m.; October 8 will showcase the collections of John Montinola at 5:30 p.m.; October 9 at 4:30 will have Hablon Duenasanon by Duenas-LGU. The event is brought to you by the Iloilo Provincial Government through the Provincial Tourism Office, DOT-VI, SM City Iloilo, Megaworld Iloilo Business Park, GMA-6 Iloilo and the Daily Guardian.


  1. I want to go and travel some beautiful places in iloilo do you know any affordable hotels in iloilo?


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